If you do business through permission based email marketing, your list management tool can be an important part of your success. Or it can hurt sales, reduce your credibility, result in wasted time and frustration, and worse. The one you select will have a big impact on your results - positively or negatively.
You have three types of list management tools to choose from:
1) Desktop software: Installed on your own computer, with emails sent through your ISP.
2) Self-hosted list management: A “stand-alone” script or software is installed on your own web server.
3) List hosting services: All areas of list management are outsourced.
Let's look at some pros and cons of these options.
Email Deliverability Problems
